Mátyás Szabó
MBA Business Analytics student at Florida International University and startup founder experienced in building and scaling SaaS platforms, leading sales and digital acquisition systems, and serving 400+ clients.
EDUCATION
Florida International University – Miami, FL
MBA, Business Analytics
Kodolányi János University – Budapest, Hungary
B.A. in Communication and Media Science
Experience
Founder & CEO – Novalis Media LLC, Budapest / USA
● Founded and scaled a SaaS reputation-management platform serving 400+ restaurant clients, driving
customer acquisition and retention
● Lead digital acquisition strategies (Meta & Google Ads), generating consistent inbound leads and scalable
growth
● Design and implement CRM systems and automation workflows to streamline onboarding and client
management
● Oversee end-to-end business operations including sales, product development, and client success
● Analyze customer and campaign data to optimize conversion rates and improve ROI
Head of Communications – Expect ASAP One Zrt., Budapest
● Led communications strategy and coordinated cross-functional teams of 70+ personnel during high-profile
national security operations and international diplomatic events
● Managed stakeholder communication across government agencies, law enforcement, and international
partners, ensuring alignment and timely information flow
● Developed structured communication protocols that improved response efficiency and reduced operational
risks during time-sensitive operations
● Oversaw planning and execution of large-scale operations and events in high-pressure environments.
Skills
Technical Skills
• Python
• SQL
• Excel
• Tableau
• Power BI
• Data Visualization
• Data Analysis
• Business Intelligence
• Marketing Analytics
• HTML
• CSS
• JavaScript
• Google Ads
• Meta Ads Manager
Leadership & Professional Skills
• Public speaking
• cold outreach
• sales
• cross-functional leadership
• business development
• strategic thinking
Languages
• English (Fluent)
• Hungarian (Native)
• Russian (Basic)
• Spanish (Beginner)